FOOD

FOOD

International Companies have to adapt their products to local markets. Some companies vary the recipe of this famous products in different markets in order to be acepted for eveybody.Companies like Domino´s is trying to adapt their products to each local market. For example, they have created different kinds of pizza with different flavors in different markets.

When an International Company make an advertisement it has to be adapted to the market in order to be accepted for the target goal.

International marketers have found that because a product plays in X country, that doesn't mean it will be a hit in another country.